isabella vacca


Design Projects

  1. Fishs Eddy
  2. EcoPeaCo.
  3. Stratia
  4. Kaplan MD
  5. Sukhi’s
  6. CHOMPS
  7. Kids In The Game
  8. Think Z
  9. Panoply
  10. Scraptails

Prints & Works on Paper



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©2026 Isabella Vacca


Fishs Eddy



About the brand: Fishs  Eddy is a New York City home goods establishment. Founded in 1986 by Julie Gaines, the store has been a staple of small businesses in the city. Since joining the team, the business has been acquired by private equity investors and has more than tripled in size. The store opened its second location in October of 2025 in Dumbo and opened its third location in Chelsea in May of 2026. We have also reentered the e-commerce and wholesale world.

My role:
  • Senior Graphic Designer & Manager



Products I’ve Developed: 
Coffee Packaging
Archival pattern repurposed for a napkin with original trim
Olive Oil Packaging
Susan Alexandra Collab
T-shirt design for Chelsea store opening.
Color Development
Italian Wine Glasses  (Archival Design Recolored)
Ornament I designed and the model.


Western Collection
Small collection “In the Family”


One-Off Designs:
                    40th Anniversary Design

Our Shop-in-shop at Liberty London:

I designed the planogram for the installation of our pop-up in the iconic Liberty London. 





Merch:


Packaging:

Paper Goods:


Collaborations:

Susan Alexandra
Initial Sketches
Products in the new Susan Alexandra store


Magnolia Bakery

Latest proposal for the collaboration with Magnolia Bakery.


NYC Toile by Hillary B. Sorrentino



I designed the trim for the side plates, mocked up all the SKUs, and selected the elements for the mugs.

Signage:




Product photographs by Naomi Paul